Muswell Rose
The consultancy at the heart of the group
The first business we built, in 2020. Old school commercial discipline applied to new school environments, including AI. The thinking behind it now runs through everything we do.
Muswell Rose
Commercial strategy and modern systems.
We advise, we build, and we partner with people turning an idea, or half an idea, into something real.
We are the consultancy at the heart of a group that also builds and operates its own websites, platforms and tech products. People come to us with an idea, or half an idea, a stalled or broken product, or a business that has hit a ceiling. We help take it from where it is to where it should be, through advice, hands on build, or partnership.
The group at a glance
Around the consultancy sit four businesses, each sharing the same way of thinking. The pieces feed each other. What we learn building our own assets sharpens the advice we give clients, and the client work sharpens what we build.
LionCrown X
Holding company for the assets we build and operate
Owns and runs our portfolio of websites, platforms and tech products. The things we create for ourselves.
Best Business Loans
Our commercial finance interests
Holds our work across business lending, invoice finance and the wider commercial funding market.
Rank4AI
Our AI search agency
Makes brands findable, citable and referenced across AI powered search. Home of the Five Signal Model.
Aston Row
Traditional marketing services
Runs the channels and disciplines that still drive results alongside everything new.
We partner
A lot of what we do starts with a conversation rather than a brief. People come to us with an idea, or half an idea. A product that is half built, stalled or broken. A business that works but has hit a ceiling. We get in alongside them, work out what it actually needs, and help take it from where it is to where it should be. Sometimes that is advice. Sometimes it is hands on build. Often it is both, and sometimes it is partnership where we share in what we create together.
Because we operate our own assets in these markets, we test what we recommend before we recommend it. Engagements range from strategic advisory through to hands on build, deployment and long term partnership.
Sectors we operate in
- Commercial finance and invoice finance
- Payments and merchant services
- Consumer lending
- High risk verticals
- Property and surveying
- Insolvency
- Homes and trades
- Health
What we do
- Commercial strategy and partnership design
- Product strategy and architecture
- Market positioning and revenue modelling
- Marketing systems and acquisition performance
- Funnel optimisation, from first touch to customer
- Technology alignment and systems integration
- AI powered search visibility
- Automation and intelligent tooling
- Full product and systems build where required
